As part of a student innovation project, we’re working on measures to effectively support people suffering from back pain. It’s often the case that the person affected has consulted a doctor, been prescribed medication and, when appropriate, has undergone physiotherapy but still suffer from pain. What’s more, advice to go ahead with back surgery is given too quickly. Invasive treatment methods are strongly favored and conservative physicians earn less profit. The patient gets left behind and becomes lost in many different treatment options, not really knowing what to do for the best. We want to help those affected to gain an overview of natural treatment options as well as benefit from the experience of others so that they can either get appropriate help or help themselves.